www.theverge.com - 1 year ago

You can only hear YACHT's new single when Uber is surging in Los Angeles

Brainy electro-pop duo YACHT have a new single, "L.A. Plays Itself" but it's only being made available when the Los Angeles Uber market starts heating up. The band has synced up the single's availability with the presence of Uber's surge pricing in the LA area: when drivers are charging a little bit extra, the song's video will unlock, and a rate that's double the usual price will unlock a remix by producer Darq E. Freaker. And because it's infeasible for most fans to spend their whole day refreshing a site and checking Uber's area-specific surge pricing, the band has built a Twitter bot with advertising agency BBDO that'll tweet the video's availability for the next 48 hours. (It's running through their Twitter account.) "It's all...

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