mashable.com - 2 years ago

What's Working in Digital Non-Profit Fundraising

On April 5, M+R Strategic Services, a public relations and communications firm working with leading non-profits, and the Nonprofit Technology Network (NTEN), a membership organization of non-profit professionals who use technology for their causes, will release their sixth annual eNonprofit Benchmarks Study of what is working today in online advocacy, fundraising and social networking.

The study is based on primary research with 44 participating non-profits, including the AARP, American Red Cross, Human Rights Watch, Planned Parenthood and the World Wildlife Fund. All of the non-profits covered fall under the categories of environmental, international, human rights, wildlife, animal welfare and other causes. The 2011 study can be downloaded here.

Cameron Lefevre, senior consultant at M+R Strategic Services and chief writer of the 2012 report, tells Mashable, "The findings have become a standard that a non-profit can look at to see if it was a good year for online fundraising and advocacy, whose Facebook following grew more (international or environmental organizations) and the most important question: How do its numbers compare to other non-profits?"

Here's an exclusive, sneak-peek infographic from M+R and NTEN, which highlights certain findings of the 2012 study. Do you help support non-profits through email, social media or other digital channels? Let us know in the comments.

More About: crowdfunding, infographics, non-profits, Social Good

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