The event, held on August 8, a.k.a. "Virgin America Day" in San Francisco, will be a scavenger hunt of sorts. During the game at AT&T Park, attendees can follow Virgin America on Twitter and track the #FlyTheBeard hashtag via their mobile devices. The feed will offer photo clues every so often. The first to locate the flight attendants, who will be sporting beards in honor of star pitcher Brian Wilson, will get Giants/Virgin swag and the chance to win a free flight.
The Twitter promotion is one of several the carrier will be running that day, including a hometown fare sale with San Francisco fares starting at $49. The person throwing out the first pitch in the game is also the winner of a Facebook promotion the airline held in July.
Virgin America has been one of the most enthusiastic adopters of social media in the airline industry. In April, the brand started offering points, redeemable for prizes, to customers who checked in at Terminal 2 in the San Francisco Airport on Facebook Places or Foursquare. Last year, the airline partnered with Klout to provide free flights to Twitter influencers and offered free wi-fi from Google during the 2009 and 2010 holiday seasons.
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