thenextweb.com - 1 year ago

Netflix study suggests pilot episodes aren t as important as you think

heartnetflix520x245.jpgWhen a new show airs on TV, there's a ton of pressure on the pilot to perform well in order to get audiences hooked. A new study from Netflix, however, suggests that the pilot may not be as important as people tend to assume. Netflix analyzed 25 shows, and considered users hooked at an episode when 70 percent of viewers finished the season upon watching it. Not a single show had users hooked after the first episode; the average was around episode four. Of course, for traditional TV networks, pilot episodes hold some more weight; if the pilot isn't interesting at all,… This story continues at The Next Web
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