- 1 year ago

Crowdfunding shouldn t be marketing in disguise

We get a lot of crowdfunding pitches at TNW, way more than we could ever write about but there's a particular type that really annoys me. Many crowdfunding stories are about plucky individuals or young companies looking to raise the awareness and cash needed to get their first product off the ground. Those pitches, I have no problem with. I may not write about them because some of the ideas are repetitive or stupid, or a combination of both those things, but I have no problem with someone taking a shot. However, there's another kind, ones that come from existing companies… This story continues at The Next Web
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