www.theverge.com - 1 year ago

Burberry will premiere its next fashion collection on Snapchat

Burberry is bringing its upcoming collection to Snapchat for the first time before debuting it live on the runway, the British luxury fashion house announced today. Burberry is calling it the Snapchat Show, and the series of videos and photos will give viewers a behind-the-scenes look at the 2016 Spring and Summer collection starting 2:00PM ET on Sunday, September 20th. After 24 hours, the show will disappear from Burberry's Snapchat account to coincide with the start of its womenswear show at London's Kensington Gardens on Monday.

"With Snapchat, Evan Spiegel has created a phenomenal platform that captures the spirit of a moment," Christopher Bailey, Burberry's chief executive, said in a statement. "We are excited to be working with h...

Continue reading…

Top News