- 2 years ago

Burberry leads the way for tech and fashion, teaming up with Snapchat

After announcing a partnership with Apple Music earlier this week, British luxury brand Burberry has revealed that it's also teaming up with Snapchat to debut its latest collection a day before it hits the runway at London Fashion Week. The Snapchat broadcast will start on Sunday and disappear 24 hours later, as the runway show kicks off in London. As well as Burberry's new collection, the Snapchat story will offer a behind-the-scenes peek at the madness backstage before the Fashion Week show and the preparation involved in the days ahead. It's interesting to see Burberry ramp up its social media… This story continues at The Next Web
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