www.theverge.com - 2 years ago

Brilliant stop-motion ad tells the history of Honda with paper and hands

Honda's latest ad is worth watching simply because it's fantastic animated art. The spot doesn't show off some shiny new car instead, it takes two minutes to celebrate the history of the company and the vast array of products it produces.

The ad is constructed from thousands of paper illustrations stitched together with stop-motion filming. It was shot on large table acting almost like a physical map of the company's history and the pages are flipped and swapped out by hand in thousands of separate shots. The focus on paper and illustration is a clever way to make us appreciate what engineers and manufacturers do: bring ideas on paper to life.

Like Honda's products, the ad centers around the engine. It flits from vehicle to...

Continue reading…

Top News