www.theverge.com - 1 year ago

Auto industry, meet the 'Apple effect'

For many years, there was a running gag at each January's CES that Apple had "won the show," despite the fact that it doesn't even show up at CES in any official capacity at all. The original iPhone was announced smack in the middle of CES in San Francisco, not Las Vegas, prompting planes full of weary tech journalists to abruptly leave the Nevada desert only to return the following day. And even when Apple doesn't explicitly interfere with the show, there have always been the inevitable rumors and comparisons: Can this new Samsung phone compete with the iPhone? What is Apple going to do with television? Is there any tablet that matters other than the iPad?

It's perceived as a standards-bearer, a unilateral force that is silently...

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