www.theverge.com - 1 year ago

Apple, Google, and Microsoft are all solving the same problems

Between them, Apple, Google, and Microsoft pretty much set the agenda for the entire consumer electronics industry. They employ a great number of the smartest and most creative technologists in the world and produce the most influential innovations. Whether it's Windows, the iPhone, or Google's titular search, these three American giants contributions have shaped our social and economic milieux as much as our technological one. Their futures promise to be as different as their pasts, however the present products and services on offer from each company show them to be closer than ever. They all seem to be solving the same problems.

Consider all the overlaps that have developed in recent times between the strategies of America's three...

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